Pumpkin flavor breaking records

"The flavor called pumpkin is surging toward a record season in processed foods, with Mars introducing Pumpkin M&Ms, Planters dusting “pumpkin spice” on its almonds and Starbucks bringing back its annual Pumpkin Latte. Sales of last year’s pumpkin offerings climbed nearly 20 percent to more than $290 million, Nielsen reports, and people in the flavor business say the trend has a powerful demographic wind at its back: strong popularity among millennials."

Source: New York Times