"The flavor called pumpkin is surging toward a record season in processed
foods, with Mars introducing Pumpkin M&Ms, Planters dusting
“pumpkin spice” on its almonds and Starbucks bringing back its annual
Pumpkin Latte. Sales of last year’s pumpkin offerings climbed nearly 20
percent to more than $290 million, Nielsen reports, and people in the
flavor business say the trend has a powerful demographic wind at its
back: strong popularity among millennials."
Source: New York Times
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